The real star of The Bear is Carmy’s perfect white T-shirt

The Bear’s fashion choices are no accident, and reflect a market for premium white T-shirts that has recently ballooned

Why has The Bear, a US series ostensibly about a restaurateur in Chicago, become the most talked about menswear show on TV?

The answer boils down to one item of clothing: a white T-shirt. In almost every scene its chef protagonist Carmy Berzatto, played by Jeremy Allen White, can be seen striding through the kitchen, temples bulging, sweat reaching sizzle point, in a perfect white T-shirt that makes him look like the James Dean of the kitchen pass.

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